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Showreels are the currency of the commercials industry. Whether we’re talking production, post, VFX, music and sound or cinematography, everything tends to build off the strength and staying power of the reel. And as such, creating them i...
Since the murder of George Floyd brought the #BLM movement into sharp focus, the industry’s push to give greate...
If reps are the industry’s original ‘influencers,’ what are their techniques for staying in touch w...
What’s the biggest challenge facing the industry’s production and post production reps? Where is new repping tale...
The Super Bowl is arguably the most high-pressured environment for creating TV commercials. The spotlight is on, the ...
Let’s get the name out of the way first. Sophie Gold, Founder and Executive Producer, is happy to set the record st...
Mina Muto remembers asking Man-Wai Cheung what the word ‘adolescent’ meant. And she recalls him saying th...
If you’re looking for someone who’s busier than ever, even though she’s working from home, check in with Lisa M...
Sometimes you can smell a hit a mile off. At least that’s how it must have felt for Heather Richardson...
When Greg Kuehn isn’t busy writing music for commercials, promos, TV shows or films, he can sometimes be found ...
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