Showreels are the currency of the commercials industry. Whether we’re talking production, post, VFX, music and sound or cinematography, everything tends to build off the strength and staying power of…

Since the murder of George Floyd brought the #BLM movement into sharp focus, the industry’s push to give greater opportunities to BIPOC directors, along with other production and post production…

If reps are the industry’s original ‘influencers,’ what are their techniques for staying in touch with their followers? It’s not like they’re dancing around on TikTok videos, although there are…

What’s the biggest challenge facing the industry’s production and post production reps? Where is new repping talent coming from? And how have the industry’s ultimate influencers been able to stay…

Let’s get the name out of the way first. Sophie Gold, Founder and Executive Producer, is happy to set the record straight: “It’s elegant, it’s regal,” she says of Eleanor,…

Mina Muto remembers asking Man-Wai Cheung what the word ‘adolescent’ meant. And she recalls him saying that it's like being a kid but not a kid; that you’re always looking…

If you’re looking for someone who’s busier than ever, even though she’s working from home, check in with Lisa Masseur. As Executive Producer and Co-Founder of Tessa Films, the Chicago and…

Sometimes you can smell a hit a mile off. At least that’s how it must have felt for Heather Richardson, Executive Producer at Cutters Studios in Chicago, when she saw the script for…

When Greg Kuehn isn’t busy writing music for commercials, promos, TV shows or films, he can sometimes be found on stage, surrounded by instruments and musicians, recreating his punk rock…

What a difference ten years can make. Back in 2009, the newly launched Hinge Digital (www.hellohinge.com) was just getting started, with a trio of partners who’d left the Portland animation…