Simian has signed on to be a co-sponsor of the World Producers Summit next week in Cannes! An exclusive gathering of 100 production and post production company owners from around the world, the annual event is hosted by AICP, APA and CFP-E, the production and post trade groups from the US, Britain and Europe, respectively.
Taking place on the Wednesday of Cannes Lions, we’ll be on hand to share some valuable and easy-to-implement tips on how to boost engagement with your showreels, based on data analytics culled from literally hundreds of thousands of reels sent via Simian. What’s the best day of the week to send a reel? The best time of day? And the most effective number of spots to make sure your reel gets viewed? We’ve got answers to these questions and more, and we’ll be offering them up to the WPS audience at a morning reception that’ll give attendees a view of global trends in advertising production.
And that’s not all. We’ll be teasing our newest analytics features – Engagement Graphs and Simian MoodReactions – at the Summit as well, and announcing a new White Paper on reel analytics that we’ll be publishing later this year, exclusively for the benefit of Simian clients.
These new features are great examples of how at Simian, we’re always introducing new capabilities or updating existing ones. It’s part of our quest to continually improve our products and provide greater value to our users and to the industry. Working smarter, better and more efficiently is our mantra, and helping users take full advantage of the data at their disposal is one of our goals at the WPS.
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