August 2, 2016
Laguna Niguel, Calif.—August 2, 2016—Simian, the leader in innovative video sharing and collaboration solutions for the advertising, film and media & entertainment industries has completely revamped their existing Microsite Creator to provide both business and creative teams all-new features and options for presenting video. Presentations can now be viewed in real-time, as they are built, via inline editing that provides an intuitive, simplified creation environment. In addition, enhanced analytic capabilities offer a deeper understanding of media presentation performance.
From new business and talent pitches to work in progress and digital asset repositories, Simian Microsites have long offered endless options for presenting video and creative works and this most recent upgrade is no exception. Simian has introduced an impressive array of new templates equipped with customization options such as font selection and layouts, plus the ability to add contacts and social links. Even existing templates have been retrofitted for a modern look and all have been optimized for every device.
As an alternative to typical showreel and sales presentations, Microsites accommodate more information and custom content with very little time investment. “With video, Keynote and PowerPoint are cumbersome and very limiting, not to mention files are often too large to send via email and offer no analytics,” says Simian co-founder, Brian Atton. “By understanding our clients' needs and prioritizing their experience, we are able to provide them with more creative control and a competitive advantage when presenting their work,” Atton adds.
"In addition to the streamlined interface, we have added the ability for CSS overrides and for embedding analytical tracking codes which help our clients retarget to their audiences," says Simian CTO, Jay Brooks. "Be it Google Analytics or Facebook pixel tracking, our advanced analytics really open up the uses and add the power to integrate Microsites into larger campaigns." These additional customization options, along with Simian’s recently launched 360°/VR Video Support Solution, gives users the ability to create unique presentations that suit their business needs.
Simian constantly explores new ways to expand their Microsite template offering in an effort to help creatives build true, digital pre-production books and treatments that can be sent digitally, downloaded and turned into a PDF for printing.
July 21, 2016
Laguna Niguel, Calif.—July 21, 2016—Simian, the leader in innovative video sharing and collaboration solutions for the advertising, film and media and entertainment industries has expanded their 360º Video and Virtual Reality capabilities to include iOS devices, which do not natively support 360º/VR Video.
In 2015, Simian introduced Simian Now!, a hybrid app that enables users to download and present offline. With this update, Simian Now! will now support 360º/VR Video. In addition, users can also opt to view in stereoscopic for VR headsets. Simian Now! is free at the App Store and anyone receiving a Simian presentation can download it.
According to Simian Reel Insights 2015, upwards of 74 percent of creative companies use iOS devices, however, iOS does not natively support 360/VR videos. This presented Simian with it’s primary challenge. Since immersive video has proven to be an engaging medium, marketing 360º/VR Video on iOS is a must. Previously, the only way to do this was via native apps like Facebook – which obviously is not an optimal option.
“When developing our 360º/VR Video player strategy, one of the biggest challenges the 360º/VR marketing teams faced was that making sure videos were on a mobile device. This of course included Apple, since the preferred platform for most creatives and CMO’s." says Brian Atton, Simian cofounder and COO.
Lucky for Simian users, Simian Now!’s latest update has iOS users covered via the following:
•View 360º and Virtual Reality Simian presentations on any iOS device
•Optional stereoscopic viewing using a head mounted display
•Download video for presenting offline
To learn more about Simian’s first-of-its-kind, complete 360º/VR Video support and workflow solutions for business and creative teams visit: http://evolve.gosimian.com/360-vr-video-support.