Streamline Content is aptly named. The New York-based production company, headed by director Peter Kagan and executive producer Brian Bennhoff, has reduced the business of producing commercials to its essentials: “creative thinking, production smarts and a sharp focus on what’s needed to maximize the potential in a storyboard.” That simple formula has led it to compile an enviable track record for repeat business with such well known brands as Dannon, Blue Cross, MTV and the U.S. Army.
Given the company’s near obsessive concern with efficiency and value, it’s not surprising that in selecting a media management platform, it chose Simian. “We researched all the available platforms and in terms of functionality, support and cost, everything pointed to Simian,” says Bennhoff. “I test drove the system and was impressed. I especially liked the access we had to the development team. It gave me confidence that we would continue to receive great support as we implemented and employed the system.”
Simian’s reel building capabilities have become integral to Streamline Content’s sales efforts. The company’s sales staff can build customized reels through a simple drag and drop process and email them to clients and potential clients. Bennhoff notes that they have found Simian’s analytics to be especially valuable as it lets the sales team know who has received their reels and what spots they’ve viewed.
Best of all, viewing Simian reels is simple and seamless. “Our clients don’t want to deal with clumsy log-ons or have to copy and paste links; when they open an email and click on a button, they expect it to work. With Simian, our video plays consistently and clients can forward it to other members of their team. No one has ever called to say that a video didn’t work. That is a big compliment.”
Brian Bennhoff - Executive Producer