Point of View - Technology Adoption

November 22, 2011 | by Sue Kim

Category: News & Announcements

Simian co-founders Jay Brooks and Brian Atton talk about technology adoption in the creative industry.
Technological advances in communication and sharing information—cloud computing, mobile platforms, custom software, wireless networks—have brought about fundamental changes to the way we do business in the creative industry. As software engineers, we thrive on this type of innovation. We're constantly seeking and building new technology solutions to help us enhance and improve the way we work, and the way our clients work.

Unfortunately, new technology is often perceived as replacing an existing invention and forcing the user to take up something unfamiliar. Acquiring new skills, changing behaviors and regaining a comfort with technology can feel threatening for those used to an established way of doing things, even if that way is inferior. So how do you encourage and ease technology adoption for those reluctant to change? Read more at Shoot Online. www.shootonline.com/go/index.php

tags: Simian, Jay Brooks, Brian Atton, technology, creative industry, software adoption