At Simian, we're enthusiasts and proponents of digital and social media. So this will be the first post among many on the topic. We particularly focused on Twitter as our first sharing feature because if it's immediacy and its strength in delivering social leverage. As the social networking industry continues to evolve, it's wise to build a community and create relationships beyond your immediate network. Clients want to see that "you get it," that you know how to create buzz and get their product and message in front of the masses.
Much of the work you produce is inherently viral and is garnering views in the millions and unfortunately there is also work that may never get seen but the beauty of social media is that it doesn't discriminate. Whether you're an executive producer or sales rep, it's about maximizing your exposure to fan the flames of popularity while it's hot or set it on fire if it didn't catch. Statistics clearly show that Twitter drives traffic and has impacted how Hollywood does business.
Simian knows how to harness the power of community and social media. We give you the ability to tweet your work directly from your media library without interrupting your workflow. With forthcoming upgrades, you'll be able to post to additional social networks and media outlets without leaving your Simian page. Please share your ideas on how to promote your work from Simian. Call, email or follow us at twitter.com/goSimian.